Projects
Career Money
Life
My role
Senior designer: Graphic, UI/UX and Web
Skills
Graphic Design
UI/UX Design
Web Design
Illustration
Client liaison
Tools
Photoshop
Illustrator
InDesign
Power Point
DELIVERY
Logo
Brand guidelines and templates
Stationery design
Web design
1. Introduction
ABOUT Career Money Life
Career Money Life is a marketplace business providing employees and organisations the power of choice in career development & transition, health and wellbeing, retirement, parental leave services.
MY WORK
I joined Career Money Life as a contract Senior Designer to create its Visual Identity and to design the interfaces required for their web portal. I successfully translated the founders’ vision and tone of voice for the company into visual assets, guidelines and templates.
2. Logo & brand guides
Logo
The main idea behind the Career Money Life logo is about the three categories that comprise the name. They are the pillars of the brand which provide employees with a platform to progress within their professional lives. All designs stemmed from these three concepts.
Explorations:
Final designs:
Brand guidelines
3. Stationery & templates
Stationery
Templates
Presentation/document templates and graphs/assets examples.
4. Web & UI design
User profile
- 70% female – 30% male
- Age 35-50
- Tenure in profession -10 -15 years
- 80 % entry to HR from HR admin
- 20% entry from business lines
Platform details
- Only accessible to authenticated users
- Three types of access: Employee, Employer, Supplier
- Market place and account settings for Employee
Information/brochure screens
Accessible to all visitors.
User platform
Accessible only to authenticated users.
