SERGIO VAZQUEZ

SERGIO VAZQUEZ

Projects
Pluckers
Club

Design and create the visual experience for Pluckers new loyalty program, Pluckers Club
My role

Lead Visual Designer

Skills

UI Design
Graphic Design
Motion Graphics
Illustration
Web Design
HTML
CSS

Tools

Photoshop
Illustrator
Adobe Animate
After Effects

DELIVERY

Designs for print
Animations
Website design
Email templates
Digital illustrations

1.  Introduction

ABOUT PLUCKERS

Pluckers is a sports bar and restaurant in the USA with multiple locations across the state of Texas.

PLUCKERS CLUB

Pluckers Club was a rewards/loyalty program for Pluckers’ customers. Some of the benefits included free meals, discounts, rewards points and more.

MY WORK

I designed all the material necessary for the different stages of the customer journey, printed and digital. First, the promotional material to create interest among Pluckers customers; next, the enrollment forms and cards for customers joining the loyalty program; and finally, the website and email communications.

Pluckers Club

2.  Promotion

Information brochure

Front and back

Pluckers Club brochure
Pluckers Club brochure - back
Benefits animation for web

(Music not included in original animation)

Pluckers Club - benefits animation
Pluckers Club - benefits animation
Pluckers Club - benefits animation

3.  Enrollment material

Printed form and member cards
Pluckers Club enrollment form
Pluckers Club Card
Pluckers Club Card

4.  Web & emails

Pluckers Club Members website

The website allowed members to access their account and check their rewards balance and redeem special promotions.

Pluckers Club website
Chicken
Pluckers Club website
Email (EDMs)

Emails sent to club members with offers and other announcements.

Pluckers Club email - Cinco de Drinko
Pluckers Club email - Vote for Pluckers
Pluckers Club email - $1 Beer
Pluckers Club email - St Patricks Day