Projects
Pluckers
Club
My role
Lead Visual Designer
Skills
UI Design
Graphic Design
Motion Graphics
Illustration
Web Design
HTML
CSS
Tools
Photoshop
Illustrator
Adobe Animate
After Effects
DELIVERY
Designs for print
Animations
Website design
Email templates
Digital illustrations
1. Introduction
ABOUT PLUCKERS
Pluckers is a sports bar and restaurant in the USA with multiple locations across the state of Texas.
PLUCKERS CLUB
Pluckers Club was a rewards/loyalty program for Pluckers’ customers. Some of the benefits included free meals, discounts, rewards points and more.
MY WORK
I designed all the material necessary for the different stages of the customer journey, printed and digital. First, the promotional material to create interest among Pluckers customers; next, the enrollment forms and cards for customers joining the loyalty program; and finally, the website and email communications.
2. Promotion
Information brochure
Front and back
Benefits animation for web
(Music not included in original animation)
3. Enrollment material
Printed form and member cards
4. Web & emails
Pluckers Club Members website
The website allowed members to access their account and check their rewards balance and redeem special promotions.
Email (EDMs)
Emails sent to club members with offers and other announcements.
